What is Digital Marketing?

If you are looking for a skill that will pay good money for many years to come, you should learn digital marketing. Studying this discipline is very affordable and provides you with plenty of job opportunities and the chance of a profitable return on the money and time that you invest in it.

The beauty of mastering digital marketing is that anyone can do it with a considerable degree of success. There are teens, housewives and retired elderly out there that make good money out of it. Many of them have started with little or no experience in marketing and they became industry-leading SEO specialists and social media influencers.

If you think that digital marketing is a cloudy area that only big corporations can master, you are wrong! Here is an introductory guide to this brand-building discipline that should reveal how learning digital marketing can change your life!


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What is digital marketing?

Digital marketing is a marketing niche that uses online technology to develop brand awareness and sales conversions. Digital marketers use search engines, social media, email, and other platforms to interact with users. Their mission is to popularise a business, grow its pool of potential customers and drive sales.

Several forms of digital marketing usually work as a web of interconnected tools for a marketer. Here are some of them:

  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Native Advertising
  • Affiliate Marketing
  • Sponsored Content


Why digital marketing is important

Traditional marketing includes printed ads, TV & radio promotions, phone marketing, and physical presentations and they are still important for the marketing department of most companies. However, in 2020, over 3.8 billion people are using social media. These users represent half of the world’s population, and a segment of potential clients that no company out there can neglect.

When you learn digital marketing you get to connect with a substantial audience. You also increase the relevance of your brand to an ever-increasing number of potential customers that matter nowadays, which are internet users.

How long does it take to learn digital marketing?

Whether you are familiar with traditional marketing or a complete newbie to online brand-building, it should take you less than a year to learn digital marketing.

If you are truly passionate about the subject, and you dedicate precious time to it every day, you may gain a deep understanding of digital marketing after just six months.  Also once you know the basics there are techniques that you can start using right away.

5 Reasons to pick up digital marketing

Once you start practising it and reaping the benefits, you will come up with plenty of reasons to carry on learning digital marketing. Then, you will be the one promoting the benefits.  Here are some great reasons for you to learn digital marketing:

  1. A wide range of job opportunities

Digital marketing is a highly valued skill much in demand by business owners everywhere. Once you get a good grasp of its basics, you can apply for well-paid jobs in the field. This discipline is wide, so you can opt for SEO marketing, social media management, email marketing positions and so on.

  1. A great chance to earn more money

Digital technology evolves at a rapid pace. Once you get into digital marketing, you can improve your skills quickly, and the better you get at it the more money you will earn.

  1. You can start a business from scratch

If you want to quit your 9-to-5 job and start an online business, you will need to have a good understanding of how digital marketing works. Regardless of what you want to sell online, this discipline can help you build a brand from scratch and increase your profits quickly.

  1. Reach out to your target audience

If you already have an online business, but it is failing, you may want to renew your knowledge of digital advertising. Gaining more insight into this field can help you identify your target audience and reach those potential customers with the highest chances of purchasing your products.

  1. Digital Marketing works worldwide

Last, but not least, digital marketing is an ever-giving skill. You can practice it almost anywhere in the world. Once you master it, you can do it from home, while traveling or from a comfy hammock on an exotic island somewhere.

what is digital marketing
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Contact us today to discuss our training and mentoring options.  At Hot Source we’re here to help.  From full 12 month learning programmes to one-day crash courses – we offer a wide range of personalised training suited to your exact needs.