What actually is Digital Marketing?

Essentially, any form of digital communication is digital marketing.  So, what does this actually mean? Unlike traditional marketing that we see on billboards, magazines, TV and much more, digital marketing is much closer to home.  Our phones, tablets and computers are where digital marketing will most commonly appear, allowing brands to connect with us through our electronic devices.

As we know, pretty much everyone has access to a smartphone, tablet or computer, meaning we have all most likely experienced a form of digital marketing. This communication comes in many forms…

 

Search Engine Optimisation (SEO)

SEO is all about making the web page attractive to search engines.  There are many ways this can be done including, mobile friendliness and good quality content.  However, it is important to monitor closely as search engines frequently change their algorithms.

 

Content Marketing

Creating, publishing and distributing content for targeted audiences.  Successful content marketing can lead to many benefits for brands, such as; brand loyalty, increased sales and expanding the consumer base.  Content marketing allows brands to gather leads which they can then turn into customers.

 

Social Media Marketing

Facebook, Instagram and Twitter are the most popular platforms used for social media marketing, closely followed by YouTube and LinkedIn.  Focusing on building brand awareness by engaging with people through social media and creating discussions.  With easy to measure engagement tools, social media is a great way to grow brand awareness and monitor what is working well.

 

Pay-per-click marketing (PPC)

PPC sounds very technical, however, it is just using a platform to advertise a website, and paying the publisher every time someone clicks on the ad.

 

Affiliate Marketing

A simple transaction.  One party will promote the business, in return, the business will pay the promotor every time a sale is made on the promoted product/service.

 

Email Marketing

Simply, a business sends a promotional message, hoping the prospect clicks on it.  However, first business need to make sure their message is wanted, often by offering an opt-in list.

 

Marketing automation

A technology which manages marketing processes and multifunctional campaigns across multiple channels automatically.  Often following the customer throughout the buyers journey.

 

Native advertising

Marketing in disguise, the aim of native marketing is for the advert to blend n with its surroundings.  However, it is important to always label native ads, often with words like “sponsored” or “ad”.

 

When devising a digital marketing strategy, brands can either focus all their efforts into one aspect of digital marketing, or, combine multiple forms of digital marketing.

 

So, why chose digital marketing?

 

You have a much wider geographical reach.  As long as someone has access to the internet, brands can reach them.  Making it easier to grow market reach.

 

Simple results monitoring, finding out what really works and rule out what doesn’t.

 

Easy personalisation, information is often at your fingertips, often making personalisation to the consumer much easier.

 

Connections with customers, whether this be through social media or a text message.  Allowing brand loyalty to be built between brand and consumer

 

Consumers can take immediate action, everything is at their fingertips, making further action much easier.

 

Take your business to the next level with digital marketing!