Small Business Social Media Tips!

As a small business it is important to build a connection with your consumer.  There are many ways to do this, but social media is arguably the most effective.  As we all know many people spend their spare moments scrolling through social media, so what better way to connect with them? Let’s share some small business social media tips and help your business grow on the right track!

There are many benefits to social media marketing, the main one being growth, which is what every business wants right?  Social media platforms allow a cost-effective way for small businesses to reach out and build relationships with customers, create brand awareness and increase sales.


So, why is social media is essential to your small business?


Firstly, you can build brand awareness.  Let’s say for example you are a small newly opened hairdressers struggling to get customers.   That’s because only a few people know about your salon.  Social media can help to create brand awareness.  By starting business pages on social media platforms, such as; Instagram, Facebook and Twitter you can share content, connect with potential customers and make them aware of your business.


Creating relationships with your target audience, as a small business it’s essential for you to know how your audience feel about you.  Social media lets you connect and interact with your audience and find out what works and what doesn’t.  Whether it be a popular post on your feed, consumers interacting with your stories or gathering feedback.  You can use all this information to learn and grow.


Social media can help to grow your search engine optimisation (SEO).  The more people visit your website through social media, the more search engine bots will recognise your increased traffic, pushing you further up the results on search engines.


Keep an eye on new platforms, 2020 saw the unexpected growth of TikTok, and how small businesses would blow up overnight gaining thousands of new views.  As a small business keeping up to date with the latest, and popular platforms as it can be a great way to reach new audiences.


Related: What actually is Digital Marketing?


Build your reputation, social media can be a great way to get a good reputation for a small business.  Ask your customers to leave you reviews, make them visible to potential customers.  Answer queries quickly, social media is a great place to offer excellent and customer service, improving your brands reputation.  Essentially, you can show people you care through your social media platforms.


Publishing regular content, by posting regularly on social media you can increase your exposure, appear in your follower’s newsfeed more regularly and lead to higher engagement and growth for your brand.


Post content your followers will enjoy, we are visual beings, so an aesthetically pleasing photo may create more interaction with your audience.  As a small business you want to showcase the best of your business so post photos which demonstrate your work in it’s best way!


If you want to know more about what we at Hot Source can do for your social media then reach out to us via email or you can call us directly on 07528000488 and we will be happy to answer any questions you might have!