Sign Solutions Language & Learning | PR & Product Launch

Sign Solutions are a language and learning company, specialising in interpretation support for profoundly Deaf people. They provide BSL interpreting; face-to-face and via video, BSL translations, expert witness reports, BSL and CPD training and deaf awareness training.

Baileys Bromsgrove

Brief:

Hot Source Creative was required to support the launch of their new tech service which allows deaf shoppers to communicate with shop or venue owners and allow them to ask questions with ease.

We were required to consult on their digital channels and create an engaging digital PR campaign to create more potential exposure and higher brand awareness with a plan to push the overall promotion of their business and new product . In addition, were also required to produce a digital content plan to be executed through social channels, website and press media.

Sign Solutions Deaf Company

Actions:

Hot Source initially analysed their market to understand what their sector was doing online, as well as what their industry was posting and distributing through social and press. Once we completed this process, we then created a digital content plan that could be used by Sign Solutions over an intensive two-month period.

Firstly, we supported them in the launch event at Baleys of Bromsgrove where we had as guests BBC news, press representatives, the local council, Sign Solutions staff and members of the public.

In attendance was Cllr Karen May, the Council’s portfolio-holder for Economic Development, who said: “There’s always more reasons to shop in Bromsgrove as the town continues to grow and develop. This latest initiative means that even more people can access our wonderful array of shops, cafes, restaurants and service providers”.

Sign Solutions bromsgrove

In addition, we then created a series of press releases that were shared with relevant magazines and online blogs to increase their regional news exposure and raise their brand awareness. We also created a social media content plan and a two-month schedule to be distributed to our networks.  Overall, we created high end engaging content to improve their social growth and brand.

Once this was done the social content was distributed to our personal and affiliate networks with a reach of around 150,000 influencers who would assist in promoting the product launch further around the midlands area.

Baileys of Bromsgrove

Results:

The campaign received positive support and resulted in widespread exposure for the new translation app. More than 20 outlets in the Bromsgrove area have adopted the technology and HSC supported the promotion of this take up.  As a result of the project Sign Solutions were contacted to discuss the possibility of using the technology as a visitor support device for historic tourism properties.

If you would like to know more about what we did for Signs Solutions then get in contact today or reach out to us through our contact form or on social media. In the meantime, read one of our latest blog posts here.