Phoenix CNC Support | PPC Campaigning

Phoenix CNC Support Ltd. Our training covers step-by-step methods necessary for the basic and advanced operation of Mazatrol. Phoenix CNC is the only company in the UK to supply and support MazaCAM. The American born product was originally established in 1975 by SolutionWare, a company which has been developing software for Mazatrol machines since the early 80’s, not to mention as far as we know, the only supplier in the world to offer a complete CAD/CAM package of this type.

Brief

Hot Source Creative was tasked to create a Pay Per Click campaign for Phoenix CNC Support to assist in website growth and traffic conversion. We were tasked to produce high engaging adverts that would create conversions either through phone calls or contact form enquiries.

Actions

Hot Source started by analysing their market and competitors to understand how users and potential customers were making a buying decision and what information they were looking for. Once we have produced this we then prepared a keyword analysis that allowed us to create adverts based on what they had the potential to rank for as well as what we believed customers would be searching to find their services.

Keyword Relevance – we started by crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.

Landing Page Quality – we created and optimised landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.

Quality Score – we then analysed the quality Score of Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

Creative Adverts – Once the adverts were created we then analysed and kept an eye on them to see what the return was. Over the following weeks we then tweaked and controlled the adverts to produce the best return possible for Phoenix CNC support.

Results

Hot Source Creative saw results right after the first month of activating the PPC campaign. We were able to grow their company website traffic and produce real and useful website engagement that created positive conversions to phone call and enquiry forms. The team took control of their website and also started populating their blog/news channel to produce links from the adverts which would answer the questions of the customers. Once this was implemented we created a stronger brand and more visitor traffic! We expect as time goes on the website will become stronger, the traffic will increase and this will hopefully create a higher customer conversion through their website. In addition, their brand will become stronger and become more well known using high end PPC campaign tactics.

If you would like to know more about Phoenix CNC support (MazaCAM: The Most Advanced Offline Programming System In Mazatrol Worldwide. See how we can increase your Mazak machine productivity in the sort video opposite.) then head over to their website today, or reach out to us on 01527 832 365 and we would be happy to answer any questions you have. In the meantime head over to our blog section and have a read of the latest news.

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