Past Parts | Brand Awareness & Social Media

ABOUT US

Past Parts specialise in the supply and re-manufacture of braking and clutch parts for a range of older vehicles including older and classic cars, classic motorcycles, commercial and agricultural vehicles, and industrial plant machinery.

Brief:

We were required to analyse their company, both internally and externally and understand how their company was performing online, we were tasked with raising overall brand awareness on their social media and other digital platforms, understanding their current demographic and desired audiences and work out how to target them at an affordable and efficient way.

Actions:

Hot Source Creative initially analysed the classic car market in England, segmenting into areas of interest from competitors, desired customers and potential collaborators, we did this by using in house analysis programs to understand how their market was evolving, adapting and changing in the digital sphere. We developed a high end social media strategy for a 3-6 month execution basis, once this was created we starting implementing straight away. We targeted specific parts of the classic car industry industry and the related interested parties. Using this plan we then started the social media growth strategy which would grow their accounts, raise brand awareness and thus increase overall sales conversions through digital platforms. After the foundations were put into place and we saw a positive ROI we then started looking at supporting digital press releases, video productions and industry collaborations to keep the brand active, aware and adapting to the environment around it.

Results:

The project saw results the minute the social media strategy was implemented. The social media plan was executed to start pushing forward to their desired audiences which over a 6 month period saw massive growth, overall their brand awareness has increased two fold with a substantial increase in new enquiries through their desired social media channels. We expect as the months go on this will further increase and keep up with the forever changing digital market, it will also allow them to compete with a great competitive advantage.

 

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If you want to know more about what we did for this brand then call us today on 01527 832 365 or you can reach out on email at hotsourcecreative.com

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