Maslo Therapy | Digital Growth Campaign

Maslo Therapy provides a comprehensive range of therapies combining Western and Eastern philosophies to provide treatment based on each individual. He specialises in the treatment of musculo-sketal disorders amongst other ailments using a combination of different therapies.

Brief:

Hot Source Creative was required to consult on their digital channels and website, to advise on solutions for more potential leads and higher exposure with a plan to push an overall promotion of their business .We were also required to produce a digital content plan that will be executed through social channels, website and press channels.

https://www.youtube.com/watch?v=mmNzqCK0KqE

Actions:

Hot Source initially analysed their market to understand what their sector was doing online, as well as what their industry was posting and distributing through social and press. Once we completed this we then created a digital content plan that could be used by Maslo Therapy over a three month period.

In addition to that we then created a series of press releases that were shared to relevant magazines and online blogs to get their news out and raised their brand awareness.

We also created them a social media content plan and a three-month schedule to be distributed to their networks, we created high end engaging content to improve their social growth and brand.

maslo therapy bromsgrove
Physical therapist doing massage of male’s shoulder

Results:

The project saw results right after the first month. From the start we saw higher exposure and conversions through social media channels. We improved overall brand awareness using our digital channels, their and our affiliate channels.

We then pushed out press releases into the news and local magazines to push out more stories about them to raise their brand awareness, in addition to this we also saw higher relevant traffic on their website which made their overall website stronger.

After the digital content plan had been implemented we saw more messages through social media channels asking for more details about their business, more enquiries on their website and an overall stronger business.

 

maslo therapy
Hand massage. Physical therapist doing massage of client’s hand

If you would like to know more about what we did for Maslo Therapy then get in contact today or reach out to us on social media. In the meantime, read one of our latest blog posts here.

Sports massage. Physical therapist massaging athlete’s back