Website Development For Keystones Cocktail Club

Website development & digital marketing

KEYSTONES WEBSITE DEVELOPMENT

Brief

We were required by Keystones Cocktail Club to create a forward thinking adaptable website which could be evolved in the future. The website had to fit in with their brand and had to have the capability to incorporate events, shopping, merchandise, music and more. It has to be created in a certain way to be ready for search engine optimisation and presented in a way that was easily digestible and had a purpose to keep potential customers and users on the site for longer.

Actions

Hot Source Creative initially researched nightlife websites to understand how certain brands were portrayed on the web as well as how to make sure brands stood out over competitors. Once this research was done we developed a design we thought fitted in with their brand and their business plan for the future. We investigated ways in which we could portray their content and showcase people the extent of their services available. Once the strategy had been formulated, we developed a SEO driven website that had the ability to grow quickly.

Results

Once the website have been approved, it quickly went live to start embedding into the search engines. We saw an initial surge of traffic which allowed the website to grow quickly and saw a positive feedback from staff, customers and party interests. We predict as time goes on the website will expand more and give Keystones the functionality they were looking for.

KEYSTONES COCKTAIL CLUB

New Website Here
Keystones Worcester

SEO

90%

WEB DESIGN

95%

GRAPHIC DESIGN

65%

CONTENT CREATION

85%

RESEARCH

82%

UX DESIGN

94%