About

Holistic Affinity is a online healing crystals shop, they aim to give their customers, a positive customer experience from the moment they purchase one of their Crystals and Gifts through to the moment when they receive them. They pride themselves on their excellent customer service and are always there to offer helpful and friendly advice whenever they can. Their crystals are of a very high quality and come from all around the world.

Brief

We were required by Holistic Affinity to create an e-commerce website where they could promote and sell their products online to their valued customers and new potential ones. Before we started development we did a range of research exercises to understand their market and work out what would be the best approach for them. In addition to this, we were required to develop and SEO & social strategy that would help exposure their brand more to a larger market and create better traffic to their website.

Actions

The new Holistic Affinity website design included a slight brand reposition. The logo, colours, and typography would remain the same, but the overall style needed to be updated to match their new brand approach. The objective was to keep the website simple to stay true to their cause, while adding vibrant splashes of colour, more illustrations, and more photography with the more information about the products they were selling.

The Holistic Affinity website feels a lot more cleaner and modern, with a great interface which make shopping easy and simple. We were able to use a great e-commerce system which created seamless shopping experiences for multiple audiences. The content strategy is significantly stronger, with improved lateral navigation opportunities between products, blog posts, and product information.

Results

Once the changes had been implemented into their website and the promotion was pushed onto a range of social media channels as well as news distribution channels we saw a positive increase in traffic and exposure to new audiences they hadn’t tapped before. With the SEO plan now in place they have the opportunity to keep developing their online presence and overall business exposure, we predict as time goes on Holistic Affinity will keep growing and showcasing their products to the world.