Hanbury Countryside Show | Video Production

Hanbury Countryside Show is a traditional one day agricultural Show which takes place on the first Saturday in July. The Show consists of a main arena, which in 2019 will welcome the extremely popular Dog and Duck Show, as well as featuring the open mounted fancy dress, parade of livestock and historical vehicles.

 

Brief

Hot Source Creative were required to develop a new exciting, enticing promotional video which could be used in the lead up to the 2019 Hanbury countryside show, the video had to showcase past shows while enticing all audiences and overall creating ticket conversions.

Actions

Hot Source spoke to relevant parties involved into what they wanted to achieve from the video, how they wanted it to look and the impact they wanted to create, once this was done we then created a story board, a plan and started looking at a range of designs that would fit with the clients brief.

After the first design was created we sent it over to the client to see if it was they were looking for and fit their original designs, after they were happy the rest of the video was created using up to date photography, enticing content and making sure it tied in the audiences they wanted to reach,  we made sure the client was involved in every stage from the initial planning, scripting, through to delivery and distribution which made in result allowed us to create a great video which would be posted through all relevant channels.

Results

The video was developed over a two week period, once published on various channels we saw an immediate positive exposure for the Hanbury Countryside show, with a 200% increase in video views, and an immediate improvement in brand awareness and overall ticket conversions.

 

hanbury show

hanbury show video

 

If you want to know more about Hot Source Creative or what we did for Hanbury Countryside Show, contact us today on hotsourcecreative@gmail.com or call us on 01527 832 365

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