About

Elevate is a new and exciting business support programme recently launched for selected businesses that have growth ambitions throughout Worcestershire. The Elevate Principle Offer is currently being delivered with the first Cohort made up of 7 businesses successfully completed and now the second cohort is well underway.  Within hours of the Governments lock-down instructions a ‘physical to digital’ approach was implemented and the programme moved rapidly from face to face to remote delivery.

Brief

We were required by Elevate Worcestershire to create a short term strategy that would help them push out promotions and news about their cohort, show attention and appreciation to the members involved to improve brand recognition and customer retention and lastly to help grow the overall account and drive awareness to new audiences into explaining what the program is and how people could benefit from it.

Actions

Hot Source Creative initially audited the account to understand a benchmark analysis and find out what worked and didn’t for their channel. Once this was completed Hot Source then created a short term strategy to create intensive growth and exposure of the cohort program. In addition to this, we were required to create a series of enticing content pieces that would consistently promote the brand and provide a constant synergy of the brand. Once this was completed Hot Source implemented the social media strategy, targeting a range of existing businesses that were part of the program as well as new audiences they felt would be beneficial to engage with.

Results

Once we starting implementing a social media strategy we saw immediate growth and higher exposure to new audiences across the platform. We predict as time goes on the account will continue to grow and they will look at moving over to alternative channels to keep improving their social media presence.