Datagraphic The Document Automation Company

Website, SEO, consultancy, training and social media.

Datagraphic are a document automation company, they are a team of practical doers with forward thinking enterprising minds. Datagraphic help automate the production of delivery of their customer employee and supplier facing communications. Everyday millions of people view documents, we sometimes forget how many documents are sent everyday online and in print. Datagraphic is one of their leading suppliers in this field. As they offer print and online their customers benefit to have one supplier to support all their communication channels. Datagraphic the data automation company add value by automating the repetitive document processes. They make sure the documents you receive are on time, tracked and make the company processes easier.

Brief

Hot Source Creative was commissioned initially to have a look at their website, understanding what was working for their industry, their business and how well they were ranking online compared to their competitors. They wanted to understand how their business was performing for certain services local, regional and national.

Datagraphic had launched a new series of services called Aceni these services were meant to automate certain services and make lives easier for their customers. Aceni by Datagraphic was designed to fit right in with your existing systems without software to install or licence fees to pay. Our brief by them was to support them with the launch of these systems online, targeting certain keywords and phrases to make sure they can rank and compete for it online.

In addition to these we were tasked to train their marketing staff on a range of digital services, from copyrighting for the web, SEO techniques and tools and web ranking processes. Lastly, Hot Source was also asked to support in content creation for their social media channels to improve their overall brand awareness, growth and interest for their audiences.

Actions

Hot Source initially analysed the document automation industry, their website and assets they had to understand how they were positioned online, how well they were performing in relation to their competitors. Once this was then completed we then created a series of strategies, plans and targets we wanted to work towards.

After the keyword analysis had been completed and we worked out what Datagraphic could rank for currently and what they wanted to rank for. We then creates a series of landing pages targeting these phrases, using forward thinking SEO techniques to make sure they could have the potential to rank online.

Once the research phase was completed we then produced a campaign plan to correct the ranking of Datagraphic website and produce a wider appearance for them in the search engines as well as an ongoing social media plan to drive promotion and traffic to their website.

In addition to this, we provided Datagrpahic with a series of training courses to support their marketing department in managing some of the growth themselves.

Results

The project saw results right after the first month. From the start we were able to rank Datagraphic search terms they wanted to target in the search engines. The team took control of certain keywords related to their industry, improved the search and journey experience on the website and produced a stronger value domain overall. Using our techniques and proven methods we were able to create them a series of page one ranking which improved overall traffic over their competitors. We expect as time goes on this website will keep performing at a high standard that will therefore produce more customers and higher ranking.

If you’d like to know more about what we did for them or the training course we provided for them then call us on 01527 832 365 or email us at hotsourcecreative.com and we will be happy to answer any questions you have.

Social Media

90%

WEB DESIGN

85%

Training

65%

SEO

85%

RESEARCH

82%

Analysis

94%