Search Engine Optimisation & Public Relations

SEO strategy and digital promotion

CENTENARY LOUNGE

About

Centenary Lounge is an award winning, unique collection of 1930s Art Deco inspired cafe-tearooms and vendors located across central Birmingham and Worcester. Interiors inspired by 1930s Art Deco refreshment rooms of Great Western Railway. Enjoy in our comfortable gorgeous surroundings, hot breakfasts to light lunches such as gourmet sandwiches, soups, omelettes, paninis and more washed down with expertly prepared speciality coffees, teas, frappes, smoothies, wines, beers, local ales or ciders! Free WiFi also available as well as a computer.

Brief

We were required by Centenary Lounge Worcester to find out the problems with their website, where there were areas of improvement and what their current SEO positioning was for them as well as in comparison with their local competitors. They wanted us to develop an SEO content strategy that would help them grow online, create better more unique traffic which would then have the potential to turn into customers for their venue.

Actions

Hot Source Creative initially audited their website to understand their key issues, from this we understood where there were health issues with the current site, where they ranked for certain keywords and phrases and what changes needed to be made to develop their site further. Once this was completed we then processed to create a digital competitor analysis to see how they compared to other people in similar industries. Once this was completed Hot Source then created an SEO driven strategy for Century Lounge to target a range of keyword phrases using hyper local campaigning. Lastly, we then promoted their business, services and deals on affiliate channels and press directories to make sure they reached new untapped audiences.

Results

Once the changes had been implemented into their website and the promotion was pushed onto a range of social media channels as well as news distribution channels we saw a positive increase in traffic and exposure to new audiences they hadn’t tapped before. With the SEO plan now in place they have the opportunity to keep developing their online presence and overall business exposure.

CENTENARY LOUNGE WORCESTER

Check Them Out
Centenary Lounge

SEO

90%

WEB DESIGN

95%

GRAPHIC DESIGN

65%

CONTENT CREATION

85%

RESEARCH

82%

UX DESIGN

94%