Aquiziam is a human interest magazine website that focuses on mysteries, the unexplained, body language the paranormal and strategy. It currently attracts 720,000 online visitors per year. It was relaunched in 2016 and achieved a 50% increase in visitor traffic in the first 12 months.

Brief

Hot Source was required to carry out extensive research to identify which human interest categories could be integrated to create a single cohesive website. Once the market demographic had been identified a series of test designs would need to be established. The brief required the production of a website with a distinctive edgy aspect in keeping with the style of the X-files and Unexplained Mysteries.

Actions

Hot Source took part in a design and development programme aimed at producing a creative design that would match the edgy nature of the website’s content. The design was tested on various groups and the current look and feel were selected. The company transferred the existing content and merged two websites into one. Hot Source then assisted with additional content development and photography.

Results

The main phase of the project was developed over and four month period and delivered on time. The design has received many complements and has resulted in an increase in visitor traffic and a reduction in the overall bounce rate. SEO activities have ensured a full expanded entry in Google as well as its own Image results section. Many of the pages now rank in the first page of Google results. For key search terms.