Digital Marketing Trends 2020

In 2020, the world of digital marketing makes its first step into a new and promising decade. The advent of social media, AI technology, and the imminent expansion of AR and VR technologies has marketers everywhere champing at the bit. We may not see an avalanche of changes hitting online advertising in a single month, but we should witness these digital marketing trends surfacing throughout 2020.  It’s also fair too say that the Corona lockdown has seriously encouraged companies to review and recommit to digital solutions from online commerce to robotic delivery services, read our digital marketing trends 2020 today!

Generation Z is not fond of Facebook

Who would’ve thought that Facebook would ever lose its overwhelming popular support?

Well, it seems that after the recent scandal concerning personal data security, 2020 may be the year that Mark Zuckerberg’s famous social network enters a slippery downtrend slope.

Besides its shady use of users’ information, Facebook does not seem to appeal to younger people. Today’s up-and-coming Generation Z finds video-sharing platforms like Tik-Tok and Snapchat more appealing. Facebook may soon become “the social media platform that old people use.”

A “like-less” Instagram may deter marketers

Instagram has devised a bold strategy of hiding ‘likes’ for posts in an attempt to change the metrics that define success on the app. It is already applying this fundamental change in seven countries with the potential of expanding it further very soon.

Many companies rely on the number of likes that they get on Instagram for brand awareness. They may be inclined to look elsewhere for their advertising posts if this strategy expands to more territories.

Real customer support agents go extinct

The days when you would contact a company’s customer support and chat with a real person may soon be a distant memory. Many companies are investing in AI (artificial intelligence) solutions that replace traditional (human) customer support agents.

Replacing human assistants with AI software has undeniable advantages. Chatbots can work 24/7 every day of the year. They never take sick leave nor do they need a salary or a Christmas bonus.

Video Marketing becomes fundamental

In recent years, digital marketing has seen a steady transition in user preferences from photographs to video content. One of the best examples is the success of Instagram Stories, which 500 million people use every day.

Some experts believe that not using video ads in your marketing campaign nowadays is equal to sabotaging your business.

Content is still King

Yes, internet users prefer visual content to text. And yes, they take video over photos most of the time. However, written content is still king, and the better it is the more success it brings. Following Google’s latest algorithm update, in-depth, accurate content is more valuable than ever.

Email Marketing gets a personal retouch

Email marketing is just as successful today as it was in the early years of the internet. However, nowadays it is taking a more personal approach towards the receivers. Companies invest heavily in identifying specific user preferences before sending their subscribers only tailor-cut promotional emails.

digital marketing 2020

User engagement is no longer optional

Businesses that wish to improve brand awareness can no longer rely on potential customers knocking on their doors first. They have to make the initial step, and social media offers a growing number of such solutions.

By using polls, contests, interactive videos and AR 9augmented reality) adverts, companies try to engage with users before they even express interest in their products.

Verbal interaction becomes more popular

The process of offering each potential client a unique customer experience should expand in 2020 past the visual interaction. By using voice interaction provided by software and machines like Alexa, Siri, and Cortana, businesses can rely on a more personal approach to their customers.

Multi-channel Marketing is a Must

Facebook may be on a downtrend, and Instagram may hide the number of likes. However, posting on both in addition to advertising on Twitter, Snapchat, and YouTube and so on is still fundamental for the success of an advertising campaign. This strategy is also known as multi-channel marketing, and it will remain relevant even if some of the social networks may not.

Messaging Apps become payment channels

There are an ever-increasing number of people who use messaging apps like WhatsApp, Viber, and WeChat. The major brands are well aware of it, so they are looking into safe ways of monetizing them. This year, we may see ads, Shopify links and payment options as new features of our favourite texting applications.

These are our predictions for the Top 10 Digital Marketing Trends in 2020.  There’ll be other none of us expect but that’s the magic of digital marketing.