We provide training that results in real and useable skills

This practical and hands-on training course explores all the key aspects of Google Analytics and shows you how to monitor your traffic, understand traffic sources and link to systems that will help you understand which pages are being visited and why. The course also covers content reports, using goals and filters, landing pages, linking to Search Console and use options like dimensions and segments for deeper insights.

All our SEO training is 100% appropriate for your business. Our SEO training courses are all tailored to ensure that your current website and digital footprint have been reviewed by us prior to the course affording a detailed analysis of your website and immediate practical recommendations. The courses cover all aspects of SEO from keyword-based on-page optimisation to how to survive a Google algorithm update.

Using social media platforms for business has become a vital part of the marketing mix. Delegates will understand the essentials of social media and what can be done to harness and leverage its ability to build relationships, manage reputation and generate traffic that converts into clients. We will also introduce a portfolio of tools and software programmes to assist businesses to manage their social media objectives.

Writing for websites, mass email and social media is a creative skill that must always balance valuable content with readability in a way that truly captures a person’s attention. This real-world workshop demonstrates how to create digital copywriting that keeps readers on your website and social media channels. Learn how users interact with digital pages, what layouts work best and how to use keywords naturally and effectively.

Pay per click (PPC) advertising campaigns allow you to ensure that your website and what it offers appears on the first pages of the search results and you only pay if someone clicks on that advert. It’s a quick and often effective method of maximising your website's visibility. This course covers how to select the right keywords, develop compelling copy, build conversion pages, budget daily rates and monitor the return on your investment.

Affiliate marketing is a type of online business that generates profit by promoting and selling other companies products for a profit. For corporations it’s a great way to source new customers and for entrepreneurs it’s a practical and profitable way to start online business. This course covers strategy development, practical ecommerce, marketing integration, online affiliate SEO, product evaluation, affiliate networks and content marketing support.

Using email to promote your business can be both affordable and cost effective. It’s also a great way to stay in touch with clients and prospects. Still, you’ll need to get it right if you don’t want your communications to end up in a spam folder. Discover how to write a compelling email, the best time to send them, monitoring results and, most importantly, how to get the emails to the people that you need to read them.

Influencer marketing is a powerful way to promote your offering and establish great credibility. Influencers are usually independent and trusted experts that have a substantial following. Some of the topics that this course covers include creating an IM strategy, choosing the right influencers, building relationships, managing content and content creation as well as legal and licensing considerations.