Things To Do Worcester

Website, SEO & Social Media & Consultancy

THINGS TO DO WORCESTER

Things to do Worcester is an independent travel and destinations website that aims to list every tourist and hospitality destination in Worcester and integrate this information into a single Mega Map for easy search and reference. It currently features hundreds of destinations. It allows visitors to search for destinations based on their own human interests and related interested searches to find new places in and around Worcester.

Brief

We were required to develop a website that could store destination data and display it in an appealing and easy-to-use manner. The website required a UX display, integrated membership system, publications and media section as well as an advanced search format that could cross-reference between physical aspects (such as a building) and non-physical aspects (such as related to royalty).

In addition to a unique built, complex website directory which could withstand the data entries and complex information management. Hot Source Creative was also required to produce a structured marketing plan supported with consultancy and social media plans/execution.

Actions

Hot Source initially developed a series of prototypes to demonstrate that the concept was achievable. Once these were completed, development began on the main website. Support for the project included extensive content development, photography and the sourcing of photography as well as bespoke coding and user interface testing. As the entries were developed each entry was optimised for search engines and tested for originality.

Once the website was up and running we developed and activated our SEO plan and support procedures to rank their website and relevant pages.

While this was running we worked on providing 24/7 social media support and analysis to grow their following on relevant platforms and drive traffic.

Results

The project was developed over an initial 3 month period and delivered on time. Growth on all social media platforms, structured marketing plan and increase in traffic from using up to date and relevant SEO techniques.

PHOTOGRAPHY

90%

WEB DESIGN

85%

GRAPHIC DESIGN

65%

SEO

85%

RESEARCH

82%

UX DESIGN

94%