THE BRICK ROOM WEBSITE

Website, SEO & Social Media

THE BRICK ROOM WEBSITE

The Brick Room bar and restaurant based in Worcester is a place where anyone can enjoy a good drink with great company while enjoying the fantastic atmosphere.

Both venues are taking the Worcester scene by storm and are one of the most popular places for students, adults and locals to enjoy during both the week and weekend.

Brief:

Hot Source Creative were required to firstly rebuild their website so that it was mobile optimised and secondly to improve and resolve the user journey while appealing to a range of audiences.

The website required a fresh look with new designs and a high level of UX work to make sure it ran fast and effectively in across the browser platforms. In addition to this, we were required to develop SEO campaigns and programmes to rank them accordingly in the search engines so as to attract new customers.

Actions:

Hot Source Creative initially analysed the local bars and restaurants in Worcester using new research techniques, brand new SEO methods and WIRO our own in-house methodology. This was to develop a greater knowledge of what potential and existing customers were searching. Once the research phase was completed we then produced a campaign plan to correct the rankings of the Brick room website and produce a wider and more relevant results density for them in the search engines.

Results:

The project saw results right after the first month.  From the start, we were able to rank the Brick Room website in the search engines even though it had experienced some difficulty with relevant visibility in the past.

The team took control of certain keywords related to the industry, improved the search and journey experience on the website and produced a stronger value domain overall in result producing a higher chance of new potential customers landing on the site and widening their overall audience. We expect as time goes on this website will keep performing at a high standard that will therefore produce more customers and higher ranking

ALEXANDER'S BAR


Alexander Fell
Owner


PHOTOGRAPHY

90%

WEB DESIGN

85%

GRAPHIC DESIGN

65%

SEO

85%

RESEARCH

82%

UX DESIGN

94%