BRITAIN EXPLORER DIRECTORY

Website, SEO & Social Media

BRITAIN EXPLORER DIRECTORY

Britain Explorer is an independent travel and destinations website that aims to list every tourist destination in the United Kingdom and integrate this information into a single Mega Map for easy search and reference. It currently features over five hundred destinations. It is also the first destinations directory to feature the ‘Topicon’ concept that allows visitors to search for destinations based on their own human interests.

Brief

We were required to develop a website that could store destination data and display it in an appealing and easy-to-use manner. The website required a UX display, integrated membership system, publications and media section as well as an advanced search format that could cross-reference between physical aspects (such as a building) and non-physical aspects (such as related to royalty).

Actions

Hot Source initially developed a series of prototypes to demonstrate that the concept was achievable. Once these were completed, development began on the main website. Support for the project included extensive content development, photography and the sourcing of photography as well as bespoke coding and user interface testing. As the entries were developed each entry was optimised for search engines and tested for originality.

Results

The project was developed over an initial six month period and delivered on time. The launch platform comprised 400 entries and currently attracts in excess of 500,000 visitors per annum. Hot Source Creative is currently developing the second phase of the website that will include faster mapping and responsiveness.

BRITAIN EXPLORER DIRECTORY


We knew it would be a challenge to create a comprehensive yet affordable tourism website for the British destinations market but the guys at Hot Source delivered the solution.


Kathleen Robertson
Deputy Editor


Visitors:
0
per year

PHOTOGRAPHY

90%

WEB DESIGN

85%

GRAPHIC DESIGN

65%

SEO

85%

RESEARCH

82%

UX DESIGN

94%