AMSPORT NUTRITION

Strategic Direction, Marketing Planning and Video Creation

AM SPORT NUTRITION

ABOUT US

AMSPORT is professional sports nutrition company. They research, develop and produce nutritional supplements and ergogenic aids for elite athletes, fitness enthusiasts and health-conscious individuals alike. They produce the highest quality products exclusively manufactured in Germany. They only ever choose the highest quality ingredients and manufacturing standards and produce all of our supplements exclusively in Germany with the utmost care, as if they were intended for our own personal use.

Brief:

We were required to analyse their company, to predict where their business would be going and how to break into the UK market successfully using digital techniques and up to date methods to analyse digital trends, social patterns and user behaviour in the nutrition market. Once we had done this we were required to develop a strategic and digital marketing plan for their new launch that could be used step by step to push their products and hopefully create a return for their business.

Actions:

Hot Source Creative initially analysed the nutrition market in England, segmenting into counties of interest though the search engines and in depth analysis programs. This was to develop a greater knowledge of what potential and existing customers were searching.

Once the research phase was completed we then produced a strategic marketing plan to enter the UK market successfully, targeting specific parts of the nutrition industry and the related interested parties. Using this plan we then started a preparation process before launch which included social media, SEO, website and marketing plans to push AMSport successfully in and have a higher potential for success and growth for the company.

Results:

The project saw results the minute the documents were implemented, from strategic direction into the UK market and promotional results from the video creation. We expect as time goes and AMSPORT keep using the plans the company will keep performing at a high standard that will therefore produce more customers and higher promotion.

PHOTOGRAPHY

90%

WEB DESIGN

85%

GRAPHIC DESIGN

65%

SEO

85%

RESEARCH

82%

UX DESIGN

94%