ALEXANDER'S BAR WEBSITE

Website, SEO & Social Media

ALEXANDER’S BAR WEBSITE

Alexanders is a nightclub based in Worcester, a place where anyone can enjoy a good drink with great company in a fantastic atmosphere. Alexander’s nightclub is connected to the Brick Room, another brilliant place to relax and grab a bite to eat. They are taking the Worcester scene by storm and are one of the most popular places for students, adults and locals to enjoy over the weekend mood.

Brief:

We were required to firstly rebuild their website so that it was mobile optimised and secondly to improve and resolve the user journey while appealing to a range of audiences. The website required a fresh look with new designs and a high level of UX work to make sure it ran fast and effectively in across the browser platforms. In addition to this, we were required to develop SEO campaigns and plans to rank them accordingly in the search engines to attract new potential customers.

Actions:

Hot Source Creative initially analysed the ‘Nightclub’ market in Worcester though the search engines and in depth analysis programs. This was to develop a greater knowledge of what potential and existing customers were searching. Once the research phase was completed we then produced a campaign plan to correct the ranking of Alexanders Nightclub website and produce a wider appearance for them in the search engines.

Results:

The project saw results right after the first month.  From the start we were able to rank Alexanders website in the search engines even though it had experienced some difficulty with relevant visibility in the past.  The team took control of certain keywords related to their industry, improved the search and journey experience on the website and produced a stronger value domain overall. We expect as time goes on this website will keep performing at a high standard that will therefore produce more customers and higher ranking.

ALEXANDER'S BAR


Alexander Fell
Owner


PHOTOGRAPHY

90%

WEB DESIGN

85%

GRAPHIC DESIGN

65%

SEO

85%

RESEARCH

82%

UX DESIGN

94%