Is Social Media For You? | Digital Marketing Tips

Today I am addressing a question that we get on a regular basis “Do you need social media? Does it fit with our company” Let me clear the air, social media can be adapted to any company, and industry any person? It doesn’t matter if you a cleaner, fashion brand, tech start-up to a fruit and veg stand, social media can be adapted to you.

Social media allows you to connect with the latest influencers to industry news to even potential customers and clients. What we do here at Hot Source Creative is adapt your business to the market around you.

The main advantage of social media is that it pushes your audience on a larger scale at an accelerated rate. Let’s use a cake shop as an example. The cake shop sells to regular customers, to maybe people in the local area. But let’s say they send out a tweet, offering free cupcakes with every purchase. That tweet gets sent out to an audience, who then have the possibility to share it and if that message is enticing the message has new reached a whole new potential clientele.

Let’s say I haven’t persuaded you enough, here are some vital statistics you should know.


There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook.

There is a total of 1.3 billion accounts, but only 320 million are active.

In 2015 YouTube posted the figure of 40 billion all-time views for branded content.


That’s a lot of potential people you could reach right? That doesn’t even include Instagram Pinterest etc. If you want to know about how social media can benefit you then get in contact today at or call us at 07 756 411 280.

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